We are committed to sustainability and social responsibility. How and where our fabrics are transformed into lovely creations for your baby is crucial to how we think about, approach, and value sustainability.

We take pride in the fact that it took us almost 8 months to find the right partners to make our beautiful clothing and accessories. At the forefront of our thoughts was how our partners would treat their artisans. Do they treat their workers fairly and pay them fairly, can they demonstrate the absence of child or forced labour? Our partners are required to sign our Code of Conduct which is audited annually. 

We currently have two manufacturing partners. The first, used for our first collection, is a family run factory in central Guangdong Province of China. We have had the pleasure of visiting them and meeting their workers. They have a small team of 30 artisans who are all paid above market rate and uncommonly benefit from overtime pay. Our partner in Turkey, a provider to some of the largest brands, is equally committed to their employees and human rights and welfare standards.

Each of our products is handcrafted and digitally printed. Digital printing is less environmentally damaging and more sustainable than traditional methods. It uses less water and energy, produces less waste, and does not require harsh chemicals. Our garments and dyes are OEKO-TEX Standard 100 certified.

Quality control and checks are run by our amazing and independent team, who we are proud to call our friends. Based in the United Arab Emirates, with a strong presence in China, the team checks all step of production and are equally passionate and share our commitment to the quality of the clothes your baby will wear.